What to know?In recent years, digital development has accelerated and digital turbulence is the new normal. So, it's time for a synthesis, time to bring stability to that turbulence: what have we learned? What do we know? What should we no longer doubt about? Whether you're a CEO or a full-time worker, you have an important role to play in your organisation's digital transformation. But it's hard when you don't have a common frame of reference or common language. What's the big picture? How do things align? How can you contribute?This book offers you a practical perspective on six critical elements of successful digital transformation design:Strategy for the digital age: 'Digital transformation invests in strengthening the core and growing the more'.Customer experience design: 'Great customer experience emerges from the way you solve your customers' problems'. Data and analytics: 'Giving data hands and feet is crucial to the success of a digital transformation'.Digital partnership strategies: 'Combinatorial innovation drives digital partnerships, but they still must be earned.Digital transformation leadership: 'Technology skills are an organisation's ticket to ride, agility its ticket to heaven'.Scaling agility: 'The paradox involved in scaling agility is introducing fast flexibility and stability at the same time'.
